Men's
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The Softflex: Black
420 reviewsRegular price $189.95Regular priceUnit price / per -
Sold out
The Softflex: Camo
420 reviewsRegular price $209.95Regular priceUnit price / perSold out -
The Softflex: High Vis Orange
420 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Tan
420 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: White
420 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Artic Camo
420 reviewsRegular price $209.95Regular priceUnit price / per -
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The Softflex: Acid Wash
420 reviewsRegular price $209.95Regular priceUnit price / perSold out -
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The Softflex: Cow
420 reviewsRegular price $209.95Regular priceUnit price / perSold out -
Long Neck Base Layer: Black
11 reviewsRegular price $69.95Regular priceUnit price / per -
Crew Neck Base Layer: Black
11 reviewsRegular price $69.95Regular priceUnit price / per -
The Sesh Mitt: Acid Wash
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: Artic Camo
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: Black
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: White
12 reviewsRegular price $39.95Regular priceUnit price / per -
Merino Wool Team Beanie: Black
23 reviewsRegular price $17.95Regular priceUnit price / per -
Merino Wool Team Beanie: Purple
23 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: White
23 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: High Vis Orange
23 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: Grey
23 reviewsRegular price $22.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Black/Green
3 reviewsRegular price $49.95Regular priceUnit price / perSold out -
Color Changing Drybag + DryPouch: Brown/Orange
3 reviewsRegular price $49.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Tan/White
3 reviewsRegular price $49.95Regular priceUnit price / per
Women's
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The Softflex: Black
420 reviewsRegular price $189.95Regular priceUnit price / per -
Sold out
The Softflex: Camo
420 reviewsRegular price $209.95Regular priceUnit price / perSold out -
The Softflex: High Vis Orange
420 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Tan
420 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: White
420 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Artic Camo
420 reviewsRegular price $209.95Regular priceUnit price / per -
Sold out
The Softflex: Acid Wash
420 reviewsRegular price $209.95Regular priceUnit price / perSold out -
Sold out
The Softflex: Cow
420 reviewsRegular price $209.95Regular priceUnit price / perSold out -
Long Neck Base Layer: Black
4 reviewsRegular price $69.95Regular priceUnit price / per -
Crew Neck Base Layer: Black
4 reviewsRegular price $69.95Regular priceUnit price / per -
The Sesh Mitt: Black
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: Acid Wash
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: White
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: Artic Camo
12 reviewsRegular price $39.95Regular priceUnit price / per -
Merino Wool Team Beanie: Black
23 reviewsRegular price $17.95Regular priceUnit price / per -
Merino Wool Team Beanie: Purple
23 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: White
23 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: High Vis Orange
23 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: Grey
23 reviewsRegular price $22.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Black/Green
3 reviewsRegular price $49.95Regular priceUnit price / perSold out -
Color Changing Drybag + DryPouch: Brown/Orange
3 reviewsRegular price $49.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Tan/White
3 reviewsRegular price $49.95Regular priceUnit price / per
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Size Chart

Let customers speak for us
from 505 reviewsComfortable, warm, and feels great!
Beanie is warm and comfortable.
I’m usually a bulky multiple layers-type of guy. Always have been. Decided to give AlphaTech a try. Just finished my first day on the slopes this trip In VT. Wind howling and Sunny. This hoodie rocks! Will definitely get some more of these!!!
Fantastic snowboarding “jacket.” Size L for a 5’9” 175pound, 15year old male. Does fit narrow, but my skinny & tall son loves it! First impression was “it’s heavy.” Didn’t weigh it on a scale, but it had some weight to it. Definitely too warm of a jacket/hoodie for spring riding. Despite the sauna effect, my son insists on wearing it even though when he takes it off at the end of the day the hoodie is dripping with sweat. 5 stars for quality and looks. Definitely designed for colder days.
I love my new jacket! All the pockets; soft but waterproof; nice fit!!!! My favorite jacket
Wore the softflex for a full weekend while snowboarding on Mt. Hood. I was sweating. The thing is warm. It was about 25 degrees out. It felt extra heavy at the end of day one as it was soaking wet on the top half. It snowed all day and I didn’t brush the snow off so it melted on the hood, shoulders and back. Maybe a treatment with NikWax will help with that. Overall it was what I expected. A thin layer underneath and I stayed warm. A little too warm at times so I utilized the vent which helped.
I wear this thing for any reason I can find. Sleep, quick trip out of the house, undershirt, you name it. I love it.
We had a slight problem with the zipper on the side of the jacket I bought. Alpha tech replaced it without any issues. My grandson loves the jacket and said it definitely keeps him warm. Thank you for your assistance and I will definitely order from you guys again.
Very warm and comfortable. Wore it when it felt like 0 and -10 with a single base layer underneath and felt great. Also wore it in some decent snow and it wasn't too soaked. Absolutely love this hoodie!
The Softflex: Tan
I was very apprehensive to get a hoody styled winter snowboarding jacket, but after having issues with normal zipper jackets, I decided why not, very happy I did. Fits well, won’t have the same issue with normal front zipper jackets so have, and it’s EXTREMELY WARM. I just hope they release the acid variant again to buy!
The thing look awesome and feels even better!
Great for powder Days!
I love the fit and the fabric. Perfect. Wish you had base layer pants to go under rain gear.
Great in rain or snow you would get cold at all. Keeps you dry and warm.
Yes it took me a few try’s to finally figure out how tow do it up. It has been a while since i owned an Annarck snow jacket. Yes that is what these were called way back when. I now own three. One is more of a winter Rain jacket with not much insulation. My Burton has no Insulation as it is only a shell. However it is AK version that works great over a mid layer and a ski sweater for warmer days.
My Alphatech Hoodie is a great all round Ski Jacket and a Snow Blowing Jacket. I got the one that looks like a cow hide just to make me easier to spot on the Slopes by my friends. I took it to the Dolomites in Northern Italy at Christmas and recieved a lot of Positive Feed Back. I would not be surprised if the fact this model sold out just to the Europeans that i met there. The other place that i got a lot of positive feedback was while i was in Whistler / Blackcomb area. There were a lot of people taking pictures of the company Logo.
Everyone from the Teams to the Older Crowd seem to really like it. More than a few guys wanted to try it on.
Had more than one couple ask to take a photo with the husband wearing my Hoodie.
Take More SICK Days
Not every sick day is for rest. To us, SICK days are best spent doing what gets you stoked. So we say "if you're going to take a sick day, make sure its a SICK day!" Whether that's lapping the park or finding fresh powder, go out there and get more of it.