Men's
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The Softflex: Black
409 reviewsRegular price $189.95Regular priceUnit price / per -
The Softflex: Camo
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: High Vis Orange
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Tan
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: White
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Artic Camo
409 reviewsRegular price $209.95Regular priceUnit price / per -
Sold out
The Softflex: Acid Wash
409 reviewsRegular price $209.95Regular priceUnit price / perSold out -
Sold out
The Softflex: Cow
409 reviewsRegular price $209.95Regular priceUnit price / perSold out -
Long Neck Base Layer: Black
9 reviewsRegular price $69.95Regular priceUnit price / per -
Crew Neck Base Layer: Black
9 reviewsRegular price $69.95Regular priceUnit price / per -
The Sesh Mitt: Acid Wash
12 reviewsRegular price $39.95Regular priceUnit price / per -
Sold out
The Sesh Mitt: Artic Camo
12 reviewsRegular price $39.95Regular priceUnit price / perSold out -
The Sesh Mitt: Black
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: White
12 reviewsRegular price $39.95Regular priceUnit price / per -
Merino Wool Team Beanie: Black
22 reviewsRegular price $17.95Regular priceUnit price / per -
Merino Wool Team Beanie: Purple
22 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: White
22 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: High Vis Orange
22 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: Grey
22 reviewsRegular price $22.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Black/Green
3 reviewsRegular price $49.95Regular priceUnit price / perSold out -
Color Changing Drybag + DryPouch: Brown/Orange
3 reviewsRegular price $49.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Tan/White
3 reviewsRegular price $49.95Regular priceUnit price / per
Women's
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The Softflex: Black
409 reviewsRegular price $189.95Regular priceUnit price / per -
The Softflex: Camo
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: High Vis Orange
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Tan
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: White
409 reviewsRegular price $209.95Regular priceUnit price / per -
The Softflex: Artic Camo
409 reviewsRegular price $209.95Regular priceUnit price / per -
Sold out
The Softflex: Acid Wash
409 reviewsRegular price $209.95Regular priceUnit price / perSold out -
Sold out
The Softflex: Cow
409 reviewsRegular price $209.95Regular priceUnit price / perSold out -
Long Neck Base Layer: Black
3 reviewsRegular price $69.95Regular priceUnit price / per -
Crew Neck Base Layer: Black
3 reviewsRegular price $69.95Regular priceUnit price / per -
The Sesh Mitt: Black
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: Acid Wash
12 reviewsRegular price $39.95Regular priceUnit price / per -
The Sesh Mitt: White
12 reviewsRegular price $39.95Regular priceUnit price / per -
Sold out
The Sesh Mitt: Artic Camo
12 reviewsRegular price $39.95Regular priceUnit price / perSold out -
Merino Wool Team Beanie: Black
22 reviewsRegular price $17.95Regular priceUnit price / per -
Merino Wool Team Beanie: Purple
22 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: White
22 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: High Vis Orange
22 reviewsRegular price $22.95Regular priceUnit price / per -
Merino Wool Team Beanie: Grey
22 reviewsRegular price $22.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Black/Green
3 reviewsRegular price $49.95Regular priceUnit price / perSold out -
Color Changing Drybag + DryPouch: Brown/Orange
3 reviewsRegular price $49.95Regular priceUnit price / per -
Color Changing Drybag + DryPouch: Tan/White
3 reviewsRegular price $49.95Regular priceUnit price / per
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Size Chart

Let customers speak for us
from 491 reviewsYes it took me a few try’s to finally figure out how tow do it up. It has been a while since i owned an Annarck snow jacket. Yes that is what these were called way back when. I now own three. One is more of a winter Rain jacket with not much insulation. My Burton has no Insulation as it is only a shell. However it is AK version that works great over a mid layer and a ski sweater for warmer days.
My Alphatech Hoodie is a great all round Ski Jacket and a Snow Blowing Jacket. I got the one that looks like a cow hide just to make me easier to spot on the Slopes by my friends. I took it to the Dolomites in Northern Italy at Christmas and recieved a lot of Positive Feed Back. I would not be surprised if the fact this model sold out just to the Europeans that i met there. The other place that i got a lot of positive feedback was while i was in Whistler / Blackcomb area. There were a lot of people taking pictures of the company Logo.
Everyone from the Teams to the Older Crowd seem to really like it. More than a few guys wanted to try it on.
Had more than one couple ask to take a photo with the husband wearing my Hoodie.
I bought this and a Dope Snow Yeti Hoodie at the same time. I got this one for a bit colder weather and the Dope Snow for spring skiing. Although I like the Dope Snow hoodie just fine, I LOVE the AlphaTech Softflex. It is so soft, flexible, and warm. It looks like an actual hoodie, keeps you warm like a coat, and is softer that "soft shells." I highly recommend this. I ended up wearing this on a 46 degree bluebird day in Colorado (so a fairly warm day) and I wasn't even too hot (maybe an hour after lunch). I unzipped the side and the armpit and was mostly fine. I'm excited to try it in colder weather, and I'd order one for my wife and daughters when Alphatech gets pink, violet, baby blue, etc colors for women (hint hint).
I bought this for my daughter who is a snowboarder and she loved it! Fit is great and quality is excellent; so soft and warm! Thinking I now need one for myself!
The Softflex: Black
Love this hoodie for boarding def getting another one!
The Softflex: Black
Bought this gorgeous my don. He's skied in it and says it kept him toasty warm.
Love the AlphaTech Softflex. I have teenagers and they don't wear jackets. They love these though! All the pockets and warmth of a ski jacket but this is much cooler! Thank you !!
I was so surprised how warm the Alphatech hoodie kept me warm when temps were in the single digits! I even thought of removing my under layer since I didn’t need it. It’s my go to hoodie to shred for sure!
As always, I was hesitant to jump on a purchase without actually seeing or feeling the item. I received it and really like it. The texture is very comfortable and warmth is a 10/10. Just overall a good purchase. I like the open arm areas for when you do get warm and start to be uncomfortable to be able to cool down
Loved it! Very fee layers required when you wear this hoodie. Literally feels like putting on a blanket that has plenty of pockets. I bought three total.
Super warm and comfortable
This Aplhatech hoodie is not only comfortable but keeps me perfectly warm no matter what I’m doing outdoors. I love it and highly recommend it.
I was skeptical when this came in the mail whether or not it would even be warm. And also, for a women’s jacket it really isn’t flattering. But after testing it out, and a full ski day at whiteface with -35° weather and 50mph winds, I never once got cold. It’s totally wind proof and actually feels great to move in. 10/10 would recommend.
My son loves this jacket. He unfortunately broke his collarbone in January. And they had to cut the jacket off him. We ordered him a new one bc he was cleared to snowboard again. He is so excited.
Take More SICK Days
Not every sick day is for rest. To us, SICK days are best spent doing what gets you stoked. So we say "if you're going to take a sick day, make sure its a SICK day!" Whether that's lapping the park or finding fresh powder, go out there and get more of it.