Our Mission

About Alphatech

Since as far back as I can remember, I wanted to shred in a hoodie. I didn't want to be bound to a jacket when it got too cold or because I needed more space to hold my things during a long day on the mountain. With this in mind, the team got to work on creating the perfect layer of outerwear for people like us, and the Softflex was born. We created Alphatech with the mission to deliver the freedom of skiing and snowboarding with minimal restriction and maximum comfort.

About AARF

Here at Alphatech we support staying safe on the mountain. From wearing a helmet to making sure you have the right gear in the back country, we want to help make sure our customers are safe. For this reason (and because we love seeing dogs on the mountain) Alphatech Apparel will be donating $5 from every Softflex sold to the Alpine Avalanche Rescue Foundation aka the AARF foundation. Through supporting the AARF Foundation we aid their efforts and mission of teaching mountain rescue dogs to find skiers and snowboarders buried in the snow.


Alphatech gear is built to provide athletes with their full range of motion and their highest level of comfort, naturally, we felt it best to be put in the hands of the next generation of competitive skiers and snowboarders. This past season and for our seasons ahead, we will donate our products to the great foundation that is USASA. For those who don’t know, USASA is the United States of America Freeski and Snowboard Association. We are thrilled to support their mission of helping kids all over the country find their stoke. Compete in the USASA and you might win yourself some FREE Alphatech Gear!