Since as far back as I can remember, I wanted to shred in a hoodie. I didn't want to be bound to a restrictive jacket when it got too cold or because I needed more space to hold my things during a long day on the mountain.
With this in mind, Igot to work on creating the perfect layer of outerwear for people likeme. One that combined the style, comfort and mobility of my favorite hoodie with the warmth of a traditional ski jacket. After years filled with research, material sourcing, late nights designing, and tons of revisions, the Softflex was born.
Alphatech was built on the foundation of delivering the freedom of skiing and snowboarding with minimal restriction and maximum comfort.
We don’t just make premium gear, we back the mission to get outside and make the most of every day. So if you're calling out, make it count. In other words: "If you're going to take a sick day, make sure it's a SICK day." Life’s too short to spend it behind a desk. Take more SICK days.
Subscribe now to be the first to know about new limited release drops!
Choosing a selection results in a full page refresh.
