We started Alphatech because we were tired of the same old story, bulky, restrictive jackets that killed our vibe. We wanted to shred in a hoodie, not feel trapped in a tent. So we built something better.

In 2019, we launched our first Kickstarter with a single goal: create the ultimate layer, one that looks like your favorite hoodie but performs like a legit ski jacket. After countless hours of research, material testing, late-night design grinds, and non-stop revisions, the Softflex - ultimate snow hoodie, was born.

Since then, Alphatech has evolved with one thing in mind: snow-proofing style. We build outerwear that blends in, but holds up. Everyday looks like: hoodies, crewnecks and zip-ups, built like legit ski jackets.

Every drop is designed to keep you warm, dry, and ready to ride. Built tough for the mountain, but clean enough for everyday wear. Whether you're hiking the ridge, lapping the park, or chasing powder lines on a SICK day, we’ve got your back.