Our Mission

About Alphatech

Since as far back as I can remember, I wanted to shred in a hoodie. I didn't want to be bound to a jacket when it got too cold or because I needed more space to hold my things during a long day on the mountain. With this in mind, I got to work on creating the perfect layer of outerwear for people like me, and the Softflex was born. I created Alphatech with the mission to deliver the freedom of skiing and snowboarding with minimal restriction and maximum comfort.
Beyond the premium products we create, we support the mission of getting outside and making the most of your days off. To that point, we say “if you’re going to take a sick day, make sure it’s a SICK day!”. Life happens outside the office, so "Take more sick days!" 


About AARF

Here at Alphatech we support staying safe on the mountain. From wearing a helmet to making sure you have the right gear in the back country, we want to help make sure our customers are safe. For this reason (and because we love seeing dogs on the mountain) Alphatech Apparel will be donating $2.50 from every Softflex sold to the Alpine Avalanche Rescue Foundation aka the AARF foundation. Through supporting the AARF Foundation we aid their efforts and mission of teaching mountain rescue dogs to find skiers and snowboarders buried in the snow.