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Privacy policy

Privacy Policy for Alphatech Apparel

Last Updated: 11.21.23

This Privacy Policy outlines how AlphaTech Apparel (referred to as "the Site," "we," "us," or "our") collects, uses, and discloses personal information when visitors and customers use the Services provided by alphatechapparel.com.

Please carefully read this Privacy Policy. By accessing and using any of the Services, you agree to the collection, use, and disclosure of your information as described herein. If you do not agree to this Privacy Policy, please refrain from using or accessing any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. Revised versions will be posted on the Site, and the "Last updated" date will be modified accordingly.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you from various sources over the past 12 months. This information varies based on your interaction with us.

In addition to the specific uses outlined below, we may use the collected information to communicate with you, provide the Services, comply with legal obligations, enforce terms of service, and protect the Services, our rights, and the rights of our users.

What Personal Information We Collect

Information We Collect Directly from You:

  • Basic contact details: Name, address, phone number, email.
  • Order information: Name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information: Username, password, security questions.
  • Shopping information: Items viewed, cart content, wishlist additions.
  • Customer support information: Information included in communications with us.

Information We Collect through Cookies: We automatically collect Usage Data through cookies, pixels, and similar technologies. Usage Data includes information about your access and use of our Site, account details, device information, browser information, network connection, and IP address.

Information We Obtain from Third Parties: We may obtain information from third parties, including vendors, service providers, and partners who collect information on our behalf. This may include information from companies supporting our Site (e.g., Shopify), payment processors, and third parties involved in online tracking technologies.

How We Use Your Personal Information

We use your personal information for the following purposes:

  • Providing Products and Services: To fulfill orders, process payments, facilitate shipping, and manage accounts.
  • Marketing and Advertising: To send marketing communications and tailor advertising on our Site and other websites.
  • Security and Fraud Prevention: To detect and investigate fraudulent, illegal, or malicious activity.
  • Communicating with You: To provide customer support and improve our Services.

Cookies

We use cookies on our Site. For details about the cookies used, see Shopify's Cookie Policy. Cookies are utilized to power and enhance our Site and Services, run analytics, and understand user interaction.

Most browsers accept cookies by default, but you can configure your browser settings to remove or reject cookies. However, this may impact your user experience.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, as detailed in this Privacy Policy. Such circumstances include:

  • With vendors and third parties providing services on our behalf.
  • With business and marketing partners, including Shopify.
  • When you direct or consent to the disclosure.
  • In connection with a business transaction.
  • To comply with legal obligations or respond to lawful requests.

In the past 12 months, we disclosed the following categories of personal information:

  • Identifiers (basic contact details, certain order and account information).
  • Commercial information (order information, shopping information, customer support information).
  • Internet or similar network activity (Usage Data).

Recipients of this information include vendors, service providers, business and marketing partners, and affiliates.

User Generated Content

The Services may enable you to post product reviews and user-generated content. Such content is public and accessible. We do not control access or guarantee the privacy of publicly shared information.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy or security of these sites. Users should review the privacy and security policies of third-party sites.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from children. Parents or guardians may contact us to request deletion of information provided by a child.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee absolute security. We recommend not using unsecure channels for sensitive information. Retention of personal information is subject to various factors, including legal obligations and operational needs.

Your Rights and Choices

Depending on your location, you may have rights regarding your personal information. These may include:

  • Right to Access/Know.
  • Right to Delete.
  • Right to Correct.
  • Right of Portability.
  • Right to Opt out of Sale or Sharing or Targeted Advertising.

For detailed information and to exercise these rights, visit our Site or contact us using the provided details.

Complaints

If you have complaints about our data processing, contact us. If unsatisfied with our response, you may have the right to appeal with local data protection authorities.

International Users

Your personal information may be transferred and processed outside your country, including in the United States. Transfers will adhere to recognized mechanisms such as Standard Contractual Clauses.

Contact

For questions about our privacy practices or to exercise your rights, contact us at info@alphatechapparel.com or 66 West Flagler St, Miami, FL, 33130, United States.